Indian matrimonial websites, as a new and popular medium for seeking marriage partners, have millions of users and have become increasingly important in India’s marriage market as of the late 1990s. Despite their traditional approach, evident in their structure and design, these online spaces nevertheless reflect new dimensions of media usage and choice of partners. Online matrimonial proves active intervention of people in their own future planning. By assuming a basic connection between the growing media access and profound changes within contemporary Indian society, this article links media-based changes in online matchmaking to an overall social change in post-liberalization India. With new lifestyles and social realities, notions regarding marriage, love, and gender roles are gradually being reworked. The analysis of the online matrimonial market and how it has been appropriated, offers remarkable insights into these dimensions of social change.
Ninety percent of India’s marriages are still termed as arranged, as opposed to the category of love marriage. But the varied ways in which many young Indians engage with Online Matrimonial show that this interest of terms needs urgent revision. Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business to run especially because of the ever so prevalent system of arranged marriages in India. The matchmaking has been a part of the Indian marriage scene since forever. However, as time passed the baton to fix marriages has changed hands from close and distant relatives to agents and brokers to astrologers and pundits to newspaper classifieds and finally matrimonial websites now. There cannot be a better case to build and organize an unorganized segment in India which was the proof of concept for matrimonial websites which set shop and took advantage of this.
Matrimonial Services:
- Free registration
- Fee-based utilities
- E-matchmaking
- Online chatting
- Email/SMS alerts
- Personalize services
- Community specific search
- Horoscope matching
A lot of urban India might have evolved in the ways they want to treat their daughters and their opinion on love and arranged marriage. However, there still remains a huge population out there that considers the daughter’s wedding a more sensitive issue and a task that needs to be completed. Increasing social, physical, and media mobility serve in manifold ways as a key factor in social change, particularly with regard to women and marriage. A lot of new services will challenge matrimony websites both in terms of business and marketing and only time will tell on how both things change in the 2020 internet context.
Types of users in Matrimonial Portals:
- Visitors
- Registered members
- Moderators
- Administrators
Matrimonial websites for people of Indian ancestry first emerged in the late 1990s. These websites have since become a multi-million-dollar industry and continue to experience growth in both India and its Diasporas. Online Matrimonial websites capitalize on the dispersion of Indians and the gradual breakdown of communities as a consequence of migration, both within and particularly outside India. Matrimonial websites foster the creation of a ‘global marriage market’, which links different corners of the Indian Diaspora with each other, as well as with India. Matrimonial websites create a search option which channels people into selecting a partner based on matrimonial search criteria such as religion, profession, education, complexion, and so forth rather than allowing the possibility for people to discover attraction in the course of interacting with a potential mate.
The growth of online matrimonial sites is mainly because of the wide variety of choices, convenience, time saving and efficiency. Recent study reveals that the top online Indian matchmaking platforms have accounted for over five million marriages in the last decade. On an average, lot of websites gains around ten thousand new registrations a day and three million active users looking for spouses. Matrimonial websites offer different levels of service, so it’s important to make sure you know how much help you think. For further information, you can visit www.wmmatrimonial.com to make your big bride or groom search a memorable one.
Reference By:
https://en.wikipedia.org/wiki/Marriage
https://en.wikipedia.org/wiki/Arranged_marriage
https://en.wikipedia.org/wiki/Matchmaking
Social Media Reference:
WMmatrimonial | Indian Matrimony | Marriage bureau in India 